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Get My Step-by-Step Kick-Starter Worksheets
For those who'd like to access specific sessions relating to their business. If you'd like the complete set of worksheets, at a discount, you can buy the Kick-Starter bundle below.
SESSION 1: Raison d’être

‘The most important reason or purpose for someone or something's existence.’
This worksheet helps you clarify your purpose, your story and your business model. Connecting successfully with your potential customer is all about clarity on who you are, what you offer and communicating your brands story effectively. This worksheet will help you create a clear and compelling brand purpose & story.
SESSION 2: Knowing your customer

This worksheet looks at the shared challenges, wants or needs your audience might have so that in all of your communication your audience will say 'they are talking to me!' We profile your potential customer in detail and look at the willingness and ability your customer might have to engage with your business so that you are always speaking their language.
SESSION 3: Are you profitable?

A business will often success or fail based on how well you analyse your numbers, so don't overlook this! This worksheet teaches you how to accurately calculate potential profit and take into account all of your expenses. It also teaches you some hacks and tips to making money & starting out strong with the savvy you need to succeed.
SESSION 4: Market research

Before you launch your business you need to engage with your potential audience and do some solid research. We'll look at researching your marketing approach, your brand identity and your consumers buying behaviour. This will help you launch with the greatest efficacy and see the quickest growth.
SESSION 5: Brand identity & marketing strategy

How will your brand present itself to the world? This worksheet will help you analyse how you will attract your customer and do so through the correct channels. We look at your tone of voice and the way in which you can communicate your brand with authenticity and vulnerability.
SESSION 6: Evaluation & launch

This session consolidates all you have learnt and clarified through the previous worksheets and form it into a launch plan. We look at the potential obstacles you might face and proactively plan to overcome them. By the end of this session you are ready to launch your business to the world!